Competing Against Luck: The Story of Innovation and Customer Choice
Competing Against Luck is a book written by Clayton M. Christensen, Karen Dillon, Taddy Hall, and David S. Duncan that explores the concept of "jobs to be done" as a framework for understanding and predicting customer behavior. The book argues that customers "hire" products or services to do a specific job in their lives, and that companies can create more successful products and services by understanding the underlying jobs that customers are trying to accomplish. The authors draw on a range of case studies and research to provide practical advice for applying the "jobs to be done" framework to product development and innovation.
Great product management books
This list features the best books for product managers to help guide them through the process of launching successful products and building effective teams. From practical advice on time management and innovation to strategies for creating products that customers love, these books cover a wide range of topics essential for any product manager. Whether you're just starting out in the field or are an experienced professional looking to improve your skills, these books are sure to provide valuable insights and ideas.